Yaser Shaw produces hand made fabrics that speak volumes about his own traditional heritage yet remain in line with his clear and decisive vision. Drawing inspiration from numerous and extensive travels, he manages to embed his creative Kashmiri upbringing with an extraordinary sensibility and an astonishing amount of expertise. He owes the latter to the artisans employed in his family’s workshops. The artisans play a vital role in the manufacturing process because they are the true upholders of generations’ old-traditions and techniques. After all, that’s where Yaser’s deep respect and understanding of the craft stems from. Over time, Shaw was able to build on his creative upbringing and develop an exquisite sense of style that helped him groom each heirloom textile to perfection.