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020 7727 6760
Store info

Mon-Sat, 11am-5pm


141 Portland Road, Holland Park, London, W11 4LR

141 Portland Road, Holland Park, London, W11 4LR

Mon-Sat, 11am-5pm


The Cross opened its doors in the summer of 1996 and this year, we will be celebrating our 25thanniversary! Founded by Sam Robinson and Sarah O’Keefe, the Cross is one of the very first London lifestyle boutiques, ever-evolving but maintaining the same spirit at heart.

We celebrate all that is artisanal and crafted. We are passionate about pioneering talent, craft and technique; carefully sourcing from makers and designers all over the world and here in the UK.

A thing of beauty is a joy for ever: Its loveliness increases” - Keats

A treasure trove to behold, The Cross prescribes a beautiful way of life. A handknitted cashmere jumper, a vintage rug, a handcrafted piece of jewellery, a hand-painted artwork, an intricately embroidered cushion… Objects to be adored and cherished. Championing sustainability, nothing gives us more joy to hear a customer still wears a piece she bought 10 years ago.

Our small two-floor boutique is situated in an idyllic and charming enclave in the backstreets of Holland Park.  On the cross of Clarendon Cross and Portland Road, we have been an iconic cornerstone in the neighbourhood for many years amongst our renowned neighbours Summerill & Bishop, Myriad Antiques and Julie’s Restaurant.

We are a small team, and we pride ourselves on a welcoming and friendly shopping experience. You will still find Sam, one of the original founders, on the shopfloor chatting away to customers.